MESSAGE FROM OUR PRESIDENT
Thank you for taking an interest in Val Verde Vegetable Co. The Schuster Family name has been synonymous with agriculture in the Rio Grande Valley of Texas for over 70 years. My dad, Frank Schuster, Sr., came to South Texas in 1935 from his native Austria, an ambitious young man of 15 with nothing to his name but a beaten-up old suitcase. During his lifetime, he developed a prosperous farming and ranching operation known for being on the cutting edge of production technology. Not content with how our products were being represented in the marketplace, he made the strategic decision to become more involved in the marketing of our products, which included the finest of cabbage, broccoli, cucumbers, onions, and cantaloupe.
After his untimely death in 1977, I took over the reins of the farming company. In 1989, I formed Val Verde Vegetable Co. to expand our marketing program by working with other growers. Since that time, Val Verde has grown significantly in the handling and marketing of over 50 different commodities for twelve months a year. Our growth and success can be attributed to many things, certainly the outstanding people who work with us in addition to the great growers both in the United States and Mexico that we represent.
I have to believe, however, that most of our success is due to my father’s belief and of that I have carried on through the years that “Success will come when you meet the customer’s need while exceeding his expectations.” We hope that you will make us a part of your produce program.
Frank J. Schuster
Val Verde Vegetable Co., Inc.
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